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Ardath Albee 1 Comment

Marketing Automation is NOT the Silver Bullet for B2B Marketing

Content marketing at scale refers to the systematic production and distribution of high-quality content to meet the demands of a growing audience while maintaining strategic alignment. In digital marketing, this approach is essential because it … [Read more...]

Filed Under: Content Marketing Strategy Tagged With: b2b buyer engagement, content marketing strategy, marketing metrics, marketing technology, pipeline velocity

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The B2B Funnel is More Like a Pinball Machine

In today's digital landscape, social media management and audience engagement are critical components of a successful marketing strategy. According to a 2023 report by Sprout Social, 78% of consumers were more likely to buy from a brand that had a … [Read more...]

Filed Under: Continuum Experience Tagged With: b2b buyer engagement, pipeline velocity

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