Earlier this year, Ascend2 asked B2B marketers how successful they considered their use of marketing automation. Only 25% said they were very successful, yet 91% of them agreed that marketing automation was very important to the overall success of … [Read more...]
B2B Personas: Not Just for Buyers
Buyer Personas have become the latest buzz for B2B marketers; you either love them, loathe them or fall somewhere in between. Mostly, from what I’ve seen, where marketers fall on the scale between love and loathe has to do with a couple of … [Read more...]
Cut Through the Red Tape of Consensus for B2B Buying Decisions
This headline caught my eye - 53 Percent of B2B Fortune 500 Companies Use Marketing Automation - so I clicked through to read it. Mathew Sweezey wrote the post based on his research into the State of Demand Generation. Mathew presents three reasons … [Read more...]
